Transforming Marketing Outcomes
Inspired by small actions
A butterfly flaps its wings. It’s a small, tiny movement, easily dismissed. And yet, in actuality it’s an accumulation of all that has come before, and an indication of future outcomes within our ecosystem. Similarly, in marketing it’s the small, seemingly inconsequential decisions that can matter the most, and done right can result in positive outcomes for the future of a brand. A Butterfly Flaps can guide the decisions that provide the foundation for successful brand and business growth. Let’s talk.
Marketing Consulting Services
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Consumer Targeting
Brand Strategy
Annual Brand Planning
Innovation & Renovation
Media Planning
Agency Management
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Channel Identification
Activation Planning
Support Tools & Tactics
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Importer & Distributor Evaluation
About
Ken Reilly is the founder of A Butterfly Flaps.
Applying seasoned marketing experience in areas of brand strategy, trade marketing, brand planning, and channel activation for clients with brands across multiple FMCG categories.
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Ken is a highly experienced, commercially focused marketing leader with extensive exposure to lifestyle and premium consumer focused categories.
Working with industry defining FMCG brands across international markets, Ken has built high performing teams, delivered commercial and brand management solutions, led award winning advertising campaigns, and introduced various new products into the US market.
Over a 25 year career, brands under Ken’s stewardship have been recognized by a number of organizations including the Stern School of Business and Brand Week Magazine.
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